Safeword - street view at night
The Safeword brothel under control of Morningstar.
Also known as

Mega Brothel[when?]




Stronghold, Crib




Rosen Oaks



Unlocked after

"Pimps Up, Hos Down"


Mission only


Saints Row: The Third

Safeword is a Stronghold Crib in Saints Row: The Third.

Safeword is just a BDSM club that caters to various acts of perversion.
Kinzie Kensington[1]


Located in the center of the neighborhood of Rosen Oaks, in the district of New Colvin in Steelport, Safeword is a BDSM brothel encountered in the missions "Return to Steelport" and "Pimps Up, Hos Down". It is under control of the Morningstar via Viola and Kiki DeWynter, and becomes a Stronghold Crib under the 3rd Street Saints after completing the latter mission.

Saints Row: The ThirdEdit

After saving Kinzie Kensington from the Deckers, she directs The Protagonist and Pierce towards Safeword to rescue Zimos. Kinzie explains that all prostitution in Steelport is controlled by the DeWynter twin sisters, Viola and Kiki, and Zimos is locked up in Safeword for competing with them.[2] The Protagonist and Pierce manage to fight their way through the brothel to Zimos, who is locked up in the basement, and escape with him via Pony Cart.[1]

The Protagonist and Zimos later return to Safeword; Zimos auctions off The Protagonist as a sex slave to infiltrate the brothel.[3] After a naked Protagonist wakes up from being drugged, the two fight their way through the brothel's basement, freeing prostitutes as they go. After killing a Brute clad in heavy armor and wielding a Mini-Gun in the garage, The Protagonist and Zimos finally clear out Morningstar from Safeword and claim it as their own.[4]

Stronghold upgradesEdit

Main article: Stronghold Customization

As with other stronghold cribs, there are two upgrade levels.


Safeword Morningstar

Safeword, under control of the Morningstar.

Safeword - Upgrade 1 - front

Safeword, as a 3rd Street Saints Crib.

Safeword - Upgrade 2 - front

Safeword, fully upgraded.

The base condition of the Stronghold Crib unlocks:

Upgrade 1Edit

The first upgrade for the Strongold costs $20,000, and unlocks:

  • Increased transfer limit
  • 10% bonus to hourly income from the New Colvin district
  • 10% bonus to all Respect
  • 10% more ammunition held in the Weapons Cache

Upgrade 2Edit

The second upgrade for the Strongold costs $40,000, and unlocks:

  • The building itself becomes physically taller
  • Increased transfer limit
  • 15% bonus to hourly income from the New Colvin district
  • 15% bonus to all Respect
  • 10% more ammunition held in the Weapons Cache


  • The brothel is named after the code word of the same name.
  • Kinzie Kensington's safeword is "Tea Cup".[5]
  • Although the dialogue differs depending on which voice is chosen in Player Customization, the conversation between The Protagonist and Pierce while driving to Safeword in "Return to Steelport" implies that Pierce has been to a BDSM club before, although he does not indicate whether or not he had been to Safeword.
  • As with the other two Stronghold Cribs in Saints Row: The Third, Burns Hill Reactors and 3 Count, the brothel interior cannot be accessed after acquiring the Crib[4], and instead uses the same interior used for all Stronghold Cribs.
  • Two Status Quos are always parked to the right of the entrance to Safeword.[6]
  • A non-collectible sex doll is sitting upright in front of the building, between the fountain and low wall.[7]
  • In the the Transfer Limit upgrade screen displayed when upgrading the Stronghold, or in the Upgrades section of the Cellphone, Safeword is referred to as "Mega Brothel".
  • In the small grassy area to the left of Safeword is a Gang Operation; after this is completed, there are two Infuegos and a Justice in the same location.
  • In the upstairs bathroom, on the side of the bath, is a Boy Toy magazine with Shaundi's naked photo.[screenshot?]
  • When it's still under the control of the Morningstar, there is a radio commercial advertising various functions, including childrens parties.[audio?]
  • Two large grassy mounds beside Safeword are meant to look like a pair of breasts, each having stone nipple-shaped objects upon each one.[screenshot?]
  • The song that plays inside of the club itself is "Rancid Core" by Epic Score.[8]
    • The song is audible when hugging the wall between the two elevators or on the slope of the garage.
    • This track is also in Saints Row 2 - it plays in the Ultor Arena during the fight with Maero in the mission "Showdown".
  • There is a Dildo on the hot tub.
  • Safeword cannot normally be entered, as the front door is not able to be opened, but it is possible to the Genki Manapult to get inside, or to summon the Sonic Boom with a cheat and blast the doors open.
  • While looking for Zimos during Return to Steelport, some doors are locked, but immediately after rescuing Zimos the doors all doors are unlocked, allowing the interior to be fully explored.
  • In Saints Row IV, Safeword is replaced with a Hotspot.


  • Concept art of Safeword
  • Concept art of the exterior and surrounding area
  • Concept art of the crib upgrades
  • The Safeword brothel under control of the Morningstar
  • The Safeword brother under control of the 3rd Street Saints
  • Safeword under control of the Morningstar
  • Safeword after becoming a 3rd Street Saints Stronghold Crib
  • A fully upgraded Safeword
  • Safeword - Upgrade 1 - UI image
  • Safeword - Upgrade 2 - UI image
  • The Safeword Stronghold Crib before being upgraded
  • The Safeword Stronghold Crib fully upgraded
  • Two Status Quos outside Safeword
  • A non-collectible sex doll outside Safeword, between the fountain and the low wall
  • Safeword lobby
  • Safeword's front desk
  • hallway
  • The desk nearest the viewing room near the starting location of Pimps Up, Hos Down
  • The viewing room for the sex slave auction that Zimos enters The Protagonist
  • Safeword's downstairs entertainment lobby
  • Safeword - passage to lobby
  • A private entertaining room
  • Safeword - bedroom with crate and wall fixtures
  • Safeword - bedroom
  • Safeword - bedroom with a piano and a picture of a DeWynter sister
  • Safeword - upstairs couches
  • Safeword - bedroom with props
  • Safeword - view from upstairs balcony
  • Safeword - bedroom with pillory
  • A water fountain! Because everyone gets thirsty, right?
  • The computer/security room
  • The sitting area in the computer/security room
  • Safeword - room with cage and fisting machine
  • Safeword - room with stocks
  • Safeword - room of many toys
  • Safeword Interior - room decor
  • Safeword - bird cages
  • Safeword - hallway with glory holes
  • Safeword - bar
  • safeword computerroom
  • Stripper/Ho locked in a cell
  • Safeword - cellar hallway
  • Brutella the Ho
  • Brutella the Ho's frontside
  • Safeword - another cage
  • Setting everyone free
  • Civilian elderly locked in cell
  • Front exterior of Safeword
  • Safeword - Saints elevators
  • Penthouse bar
  • Penthouse kitchen
  • penthouse pool tables
  • elevators
  • Safeword - Saints - artwork
  • Safeword - Saints - bed
  • Safeword - Saints - bath
  • Safeword - Saints - bathroom
  • Safeword - Saints - shower
  • Safeword - Saints - bathroom television
  • Safeword - Saints - upstairs
  • Safeword - Saints - couches
  • Entering Safeword with Sonic Boom
  • Safeword from above, demonstrating that there is no skylight
  • Images from Safeword tv screens
  • Images from Safeword tv screens
  • Posters from the interior of Safeword
  • TV screen from the Saints crib
  • A Dildo and a Naked picture of Shaundi on the hot tub
  • Safeword rear door from inside
  • Safeword - rear door from outside


  1. 1.0 1.1 Mission: "Return to Steelport"
  2. Dialogue:
    The DeWynters are the twin sisters that run prostitution in Steelport. Zimos was their competition, so the sisters locked him up.
    — Kinzie Kensington - after being rescued in "Return to Steelport"

  3. Dialogue:
    Zimos: "That's an invitation to kick the Morningstar right in their collective pussy. They're having an auction tonight--flash the card, and you're in."
    The Protagonist: "So what, I pretend to be an eccentric millionaire?"
    Zimos: "Kind of. I'm gonna auction you off as a sex slave."
    — At the beginning of "Pimps Up, Hos Down"
  4. 4.0 4.1 Mission: "Pimps Up, Hos Down"
  5. Dialogue:
    Mine's "Tea Cup".
    — Kinzie Kensington, sharing her safeword during the mission "Return to Steelport"

  6. Image:
    Safeword limos

    Image of two Status Quos outside Safeword

  7. Image:
    Safeword - sex doll

    Image of the sex doll outside Safeword

  8. YouTube: Rancid Core by Epic Score
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