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The Safeword brothel under control of Morningstar.
The Safeword brothel under control of Morningstar.
Also known as

Mega Brothel[when?]




Stronghold, Crib




Rosen Oaks



Unlocked after

"Pimps Up, Hos Down"


Mission only


Saints Row: The Third

Safeword is a Stronghold Crib in Saints Row: The Third.

Safeword is just a BDSM club that caters to various acts of perversion.
Kinzie Kensington[1]


Located in the center of the neighborhood of Rosen Oaks, in the district of New Colvin in Steelport, Safeword is a BDSM brothel encountered in the missions "Return to Steelport" and "Pimps Up, Hos Down". It is under control of the Morningstar via Viola and Kiki DeWynter, and becomes a Stronghold Crib under the 3rd Street Saints after completing the latter mission.

Saints Row: The Third[]

After saving Kinzie Kensington from the Deckers, she directs Playa and Pierce towards Safeword to rescue Zimos. Kinzie explains that all prostitution in Steelport is controlled by the DeWynter twin sisters, Viola and Kiki, and Zimos is locked up in Safeword for competing with them.[2] Playa and Pierce manage to fight their way through the brothel to Zimos, who is locked up in the basement, and escape with him via Pony Cart.[1]

Playa and Zimos later return to Safeword; Zimos auctions off Playa as a sex slave to infiltrate the brothel.[3] After a naked Playa wakes up from being drugged, the two fight their way through the brothel's basement, freeing prostitutes as they go. After killing a Brute clad in heavy armor and wielding a Mini-Gun in the garage, Playa and Zimos finally clear out Morningstar from Safeword and claim it as their own.[4]

Stronghold upgrades[]

Main article: Stronghold Customization

As with other stronghold cribs, there are two upgrade levels.


Safeword, under control of the Morningstar.

Safeword, as a 3rd Street Saints Crib.

Safeword, fully upgraded.

The base condition of the Stronghold Crib unlocks:

Upgrade 1[]

The first upgrade for the Stronghold costs $20,000, and unlocks:

  • +5% increase to City Income transfer limit
  • +5% bonus to hourly income from the New Colvin district
  • +5% bonus to all Respect
  • +10% more ammunition held in the Weapons Cache

Upgrade 2[]

The second upgrade for the Stronghold costs $40,000, and unlocks:

  • The building itself becomes physically taller
  • +5% increase to City Income transfer limit
  • +5% bonus to hourly income from the New Colvin district
  • +5% bonus to all Respect
  • +10% more ammunition held in the Weapons Cache


  • The brothel is named after the code word of the same name.
  • Kinzie Kensington's safeword is "Tea Cup".[5]
  • Although the dialogue differs depending on which voice is chosen in Player Customization, the conversation between Playa and Pierce while driving to Safeword in "Return to Steelport" implies that Pierce has been to a BDSM club before, although he does not indicate whether or not he had been to Safeword.
  • As with the other two Stronghold Cribs in Saints Row: The Third, Burns Hill Reactors and 3 Count, the brothel interior cannot be accessed after acquiring the Crib[4], and instead uses the same interior used for all Stronghold Cribs.
  • Two Status Quos are always parked to the right of the entrance to Safeword.[6]
  • A non-collectible sex doll is sitting upright in front of the building, between the fountain and low wall.[7]
  • In the Transfer Limit upgrade screen displayed when upgrading the Stronghold, or in the Upgrades section of the Cellphone, Safeword is referred to as "Mega Brothel".
  • In the small grassy area to the left of Safeword is a Gang Operation; after this is completed, there are two Infuegos and a Justice in the same location.
  • In the upstairs bathroom, on the side of the bath, is a Boy Toy magazine with Shaundi's naked photo.[screenshot?]
  • When it's still under the control of the Morningstar, there is a radio commercial advertising various functions, including childrens parties.[audio?]
  • Two large grassy mounds beside Safeword are meant to look like a pair of breasts, each having stone nipple-shaped objects upon each one.[screenshot?]
  • The song that plays inside of the club itself is "Rancid Core" by Epic Score.[8]
    • The song is audible when hugging the wall between the two elevators or on the slope of the garage.
    • This track is also in Saints Row 2 - it plays in the Ultor Arena during the fight with Maero in the mission "Showdown".
  • There is a Dildo on the hot tub.
  • Safeword cannot normally be entered, as the front door is not able to be opened, but it is possible to the Genki Manapult to get inside, or to summon the Sonic Boom with a cheat and blast the doors open.
  • While looking for Zimos during Return to Steelport, some doors are locked, but immediately after rescuing Zimos, all doors are unlocked, allowing the interior to be fully explored.
  • In Saints Row IV, Safeword is replaced with a Hotspot.


Concept art of Safeword

Concept art of the exterior and surrounding area